Takeaway packaging by Metsä Board wins the Finnish innovation competition

Modular takeaway packaging by Metsä Board

At the beginning of March 2019, Metsä Board, part of Metsä Grouping, announced that its modular takeaway packaging, targeted at restaurants' takeaway services, was one of the seven winning concept ideas in the Helsinki wholesale market area'south innovation contest. The takeaway packaging, developed past the project group led past Metsä Board, is easily recyclable and made of Metsä Board'southward fresh fiber paperboard. In this initial airplane pilot both consumers and restauranteurs plant this solution easy-to-use and functional equally well as like shooting fish in a barrel to recycle.

Today many of the takeaway packages that restaurants use are made of expanded polystyrene (EPS) and this is 1 of the products hit by the Eu's Unmarried-Utilize Plastics Directive. Restaurants urgently need new packaging solutions and paperboard offers a sustainable culling. The modular packaging, fabricated by the project group, can also be closed more tightly than an EPS container, and in addition, paperboard can be printed and therefore presents branding opportunities.

The takeaway packaging includes an outer packaging that tin arrange several trays of different sizes, depending on the nutrient in question. The restaurants can customize the packaging with their ain printed stickers while the packaging's visual blueprint remains the same for all restaurants as they purchase their takeaway packages through a wholesaler. The restauranteurs have now been sent samples that they can further test during the summer.

" The packaging was developed through various discussions and workshops where the whole packaging value concatenation was taken into business relationship. It is also worth noting that in the consumer study respondents said that they are willing to pay more for packaging made of paperboard as they plant it more sustainable. Our packaging also enhanced the image of premium food," said Leena Yliniemi, technical marketing director for Metsä Board.

The team, led past Metsä Board, consisted of Cadpack Oy, a Finnish company that designed and manufactured the packaging. Package Testing & Enquiry was responsible for coordinating the pilot besides as for the consumer studies with Sense N Insight research services. The innovation competition, funded past the city of Helsinki and Business Republic of finland, was organized to find new technological and other innovative solutions specifically for food and nutrient product, and besides packaging, round economy and make clean technologies.

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